| 金城山旅游区旅游市场开发与营销研究 |
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| 引用本文： | 杨小娟,徐邓耀.金城山旅游区旅游市场开发与营销研究[J].西华师范大学学报(哲学社会科学版),2008,29(4). |
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| 作者姓名： | 杨小娟 徐邓耀 |
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| 作者单位： | [1]西华师范大学商学院,四川南充637002 [2]西华师范大学科研处,四川南充637002 |
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| 基金项目： | 南充市旅游局金城山旅游规划资助项目 |
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| 摘 要： | 金城山旅游区由于其独特的地理位置和行政归属，其发展经历了从高潮到低谷大转折过程．目前金城山旅游区发展被重新提上日程，受到重视．其旅游市场开发面临着新的环境、新的问题．本文针对其旅游开发现状，提出要坚持几个开发原则，结合金城山旅游区面临的内外部环境，进行形象定位，做好市场开发，并提出相应的营销策略．
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| 关 键 词： | 旅游市场开发 形象定位 营销策略 |
Analysis on the Tourist Market Development and Exploitation of the Jincheng Mountain Tourist Zone |
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| YANG Xiao-juan,XU Deng-yao.Analysis on the Tourist Market Development and Exploitation of the Jincheng Mountain Tourist Zone[J].Journal of China West Normal University:Natural Science Edition,2008,29(4). |
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| Authors: | YANG Xiao-juan XU Deng-yao |
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| Institution: | YANG Xiao-juan1,XU Deng-yao2(1.School Economics,China West Normal University,Nanchong 637002,China,2.Science Research Department,Nanchong,637002,China) |
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| Abstract: | Because of the relatively special geographical position and administration,the Jincheng Moutain Tourism has experienced the process from the best to the worst.Right now,much importance has been attached to the develoment of the Jincheng Moutain Tourism,and how to explore the tourist resource is on the agenda.However it facesa new environment,new problems and so on.According to its tourist developing status,several exploiting principles have been put forward in this article.Combining its internal environment... |
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| Keywords: | tourist market exploiting tourist image positioning marketing strategy |
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