| 湖南省高校体育赞助的现状及发展对策研究 |
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| 引用本文： | 张凤彪.湖南省高校体育赞助的现状及发展对策研究[J].邵阳学院学报(自然科学版),2009,6(2):89-92. |
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| 作者姓名： | 张凤彪 |
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| 作者单位： | 湖南人文科技学院,体育科学系体育保健与康复研究所,湖南,娄底,417000 |
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| 基金项目： | 湖南人文科技学院资助科研项目课题 |
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| 摘 要： | 本文运用体育经济学、体育产业等相关理论，采用文献资料法、问卷调查法、专家访谈法和逻辑分析法，对湖南高校体育赞助发展的现状进行了深入剖析，指出湖南省高校体育赞助存在的问题，并进行原因分析，进而提出相应的对策，以促进湖南省高校体育的健康发展．
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| 关 键 词： | 高校 体育赞助 湖南省 |
Hunan College of Sports Sponsorship Status and Development Strategies |
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| ZHANG Feng-biao.Hunan College of Sports Sponsorship Status and Development Strategies[J].Journal of Shaoyang University:Science and Technology,2009,6(2):89-92. |
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| Authors: | ZHANG Feng-biao |
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| Institution: | ZHANG Feng-biao ( Hunan Institute of Humanities Science and Technology, Loudi, Hunan, China 417000 ) |
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| Abstract: | Using sports economics, sports industry and other related theories and applying literature, questionnaire, expert interviews and logic analysis, this paper studies the present situations of college sports development on sponsorship,the problems and causes, and some corresponding measures are given to promote a healthy development of college sports in Hunan province |
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| Keywords: | universities sports sponsorship Hunan province |
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