词汇重复模式与广告英语的语篇分析

英文广告语篇可以从多个层面,多种角度来分析,词汇重复模式分析便是其中重要的一种。通过对广告语篇实例进行词汇重复模式分析,可以得出这样的结论:中心句组与词汇重复项目成正比关系;重复项目最多的句子组合,成为该广告的中心句组的可能性最大。同时,该中心句组所承载的广告信息量也最大。

The Analysis on the Lexical Pattern in English Advertising Discourse

The English advertising discourse could be analyzed from different levels and angles, and analysis on the lexical pattern is one of them. Conclusions could be drawn after analysis on the semantic cohesion devices in several English advertisings: the possibility of being the central sentences pare is closely related with the amount of the lexical repetition items; the more lexical repetition items, the high possibility of being the central sentences pare in the advertising discourse. Meanwhile, the central sentences pare contain the richest information about the advertised product.