| 试论商业包装装潢设计对商品营销的作用 |
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| 引用本文： | 吴宇.试论商业包装装潢设计对商品营销的作用[J].东莞理工学院学报,2008,15(4):47-50. |
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| 作者姓名： | 吴宇 |
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| 作者单位： | 东莞理工学院,城市学院,广东东莞,523106 |
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| 摘 要： | 商品要赢得顾客，不但要重视商品的质量，而且还要重视商品的包装．包装的材料直接影响包装的档次。包装的版面设计和色彩的选择则直接影响顾客的购买欲．精美的包装装潢设计是吸引消费者、提升商品价值的重要手段．
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| 关 键 词： | 包装 装潢设计 材料 版面设计 色彩 |
The Effect of Packaging on Marketing |
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| WU YU.The Effect of Packaging on Marketing[J].Journal of Dongguan Institute of Technology,2008,15(4):47-50. |
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| Authors: | WU YU |
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| Institution: | WU Yu (City College of Dongguan University of Technology,Dongguan 523106,China) |
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| Abstract: | To win over customers,not only should we value the quality of products,but we should also value packaging.The material of packaging shows the grade of the product.The design and the color of the packaging may have effects on customers,desire for the product.Fine packaging is an important way to attract customers and upgrade the product. |
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| Keywords: | packaging packaging design materials color |
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