| 市场经济商品竞争机制及模型研究──（I）商品竞争动态模型及营销组合决策 |
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| 引用本文： | 王春久,罗文,赵鹏.市场经济商品竞争机制及模型研究──（I）商品竞争动态模型及营销组合决策[J].北京化工大学学报(自然科学版),1995(4). |
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| 作者姓名： | 王春久 罗文 赵鹏 |
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| 作者单位： | 北京化工大学经济管理系 |
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| 摘 要： | 基于对零和市场商品竞争中各影响因素分析及其作用机制研究，提出了市场占有率的动态竞争模型，用于竞争者营销组合决策的模拟研究．
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| 关 键 词： | 市场 竞争 动态模型 模拟 |
Study on Market Competition Mechanism and Dynamic Competition Models (I) Dynamic Competition Models and Marketing Mix Decision-Making |
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| Wang Chunjiu, Luo Wen, Zhao Peng.Study on Market Competition Mechanism and Dynamic Competition Models (I) Dynamic Competition Models and Marketing Mix Decision-Making[J].Journal of Beijing University of Chemical Technology,1995(4). |
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| Authors: | Wang Chunjiu Luo Wen Zhao Peng |
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| Abstract: | By studying on the mechanism of market competition and behavicur of the main decision-making factors, such as the price,the quality, and the promotion of the competitive commoditics, dynamic competition models have been built, case studies showed the usefulness of this dynamic competition models,as in evaluation the dynamic behaviour of decision-making process. |
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| Keywords: | market competition dynamic model simulation |
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