| 关于攀枝花城市品牌定位的思考 |
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| 引用本文： | 唐雪梅.关于攀枝花城市品牌定位的思考[J].攀枝花学院学报,2009,26(2). |
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| 作者姓名： | 唐雪梅 |
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| 作者单位： | 攀枝花学院,四川攀枝花,61700 |
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| 摘 要： | 一个的城市品牌是独特的、不可复制的,要建立这种与众不同的品牌形象关键在于城市品牌定位.本文分析了攀枝花市城市品牌定位存在问题,从而提出相关的攀枝花品牌定位和建设建议.
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| 关 键 词： | 城市 品牌定位 攀枝花 |
Thoughts on the City Brand Positioning of Panzhihua |
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| Tang Xue-mei.Thoughts on the City Brand Positioning of Panzhihua[J].Journal of Panzhihua University,2009,26(2). |
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| Authors: | Tang Xue-mei |
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| Institution: | Panzhihua University;Panzhihua 617000;Sichuan |
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| Abstract: | City brand possesses the unique characteristics,which can not be copied and distinguish itself from other cities.In order to build a city brand,the key is to decide its positioning of brand.This paper analyzes the problems in brand positioning of Panzhihua,and gives the recommendations to brand positioning and brand building. |
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| Keywords: | city brand positioning Panzhihua advice |
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