| 论市场营销专业的职业化教育 |
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| 引用本文： | 马颖,张好东.论市场营销专业的职业化教育[J].大庆师范学院学报,2008,28(4):156-159. |
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| 作者姓名： | 马颖 张好东 |
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| 作者单位： | 1. 大庆师范学院工商管理与法律系,黑龙江大庆,163712
2. 中油燃气有限责任公司,北京,100032 |
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| 摘 要： | 市场营销专业的职业化教育分为显性职业化教育与隐性职业化教育，前者指职业资格证，后者包括职业技能和职业素养。目前，市场营销专业的职业化教育普遍存在三个问题：知识技能外化水平低，缺乏有职业化教育能力的高校教师，没有形成职业意识。可以通过加强实践教学环节、提升高校教师专业影响力、专门设立职业素养养成课等方法解决上述问题。
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| 关 键 词： | 市场营销专业的职业化教育 职业资格证 职业技能 职业素养 大学生综合素质 |
Analysis on Vocational Education of Marketing Major |
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| MA Ying,ZHANG Hao-dong.Analysis on Vocational Education of Marketing Major[J].Journal of Daqing Normal University,2008,28(4):156-159. |
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| Authors: | MA Ying ZHANG Hao-dong |
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| Institution: | MA Ying, ZHANG Hao- dong( 1. Department of Business Administration and Law ; Daqing Normal University, Daqing 163712, China ; 2. PertoChina Gas Fuel Company Limited, Beijing100032, China) |
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| Abstract: | Vocational education of marketing major is divided into the outer vocational education and inner vocational education.The former means the professional qualification certificate,and the latter means the vocational skill and the professional quality.Currently,in vocational education of marketing major exist extensively three problems: the low level of the knowledge turning out vocational skill,the shortage of college teachers with professional teaching ability and the lack of occupational consciousness.To solve the problems,we can enhance the sector of the practical teaching,promote the teacher's professional influence,and establish exclusively new lesson about professional quality,etc. |
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| Keywords: | vocational education of marketing major professional qualification certificate vocational skill professional quality integ rated quality of college students |
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