| 基于关联规则的购物篮分析 |
| |
| 引用本文： | 方玮玮.基于关联规则的购物篮分析[J].四川理工学院学报(自然科学版),2010,23(4):430-434. |
| |
| 作者姓名： | 方玮玮 |
| |
| 作者单位： | 合肥工业大学计算机与信息学院,合肥,230009;铜陵学院数学与计算机科学系,安徽,铜陵,244000 |
| |
| 摘 要： | 关联规则研究有助于发现数据库中不同商品之间的联系。其分析结果可以应用于制定营销策略,寻求最佳的商品货架布局。从关联规则挖掘算法和关联模式的评估两方面对购物篮数据进行关联分析。
|
| 关 键 词： | 购物篮 关联规则 频繁项集 Apriori算法 |
Market Basket Analysis Based on Association Rules |
| |
| FANG Wei-wei.Market Basket Analysis Based on Association Rules[J].Journal of Sichuan University of Science & Engineering:Natural Science Editton,2010,23(4):430-434. |
| |
| Authors: | FANG Wei-wei |
| |
| Abstract: | The research of association rules helps to find out the relations among the different commodities in database.The analytical results can be applied to set down the marketing strategy and seek the optimal layout of commodity shelves.The paper gives an association analysis on market basket datas from two aspects:the association rules mining and the evaluation of association mode. |
| |
| Keywords: | market basket association rules frequent itemsets apriori |
| 本文献已被 维普 万方数据 等数据库收录！ |
