| 具有服务溢出效应的双渠道供应链竞争 |
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| 引用本文： | 罗美玲,李刚,孙林岩.具有服务溢出效应的双渠道供应链竞争[J].系统管理学报,2011,20(6). |
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| 作者姓名： | 罗美玲 李刚 孙林岩 |
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| 作者单位： | 西安交通大学管理学院机械制造系统工程国家重点实验室过程控制与效率工程教育部重点实验室,西安,710049 |
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| 基金项目： | 国家自然科学基金青年基金资助项目(70701029); 国家社会科学基金资助项目(08XJY016) |
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| 摘 要： | 基于消费者效用理论,在考虑服务具有溢出效应的情况下,研究了供应商引入直销电子渠道对传统零售渠道的服务搭便车问题,分析了搭便车行为对供应链参与方决策以及供应链绩效的影响.研究结果表明,直销渠道的搭便车行为抑制了零售商提供服务的积极性,导致零售商的利润受损.构建了基于供应商和零售商共同分担服务成本的供应链协调机制,促进了零售商服务水平的提高,改善了供应链整体绩效和参与双方的利润.
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| 关 键 词： | 供应链协调 双渠道 服务溢出 搭便车 |
Competition in a Dual-Channel Supply Chain with Service Spill-Over Effect |
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| LUO Mei-ling
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LI Gang
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SUN Lin-yan.Competition in a Dual-Channel Supply Chain with Service Spill-Over Effect[J].Systems Engineering Theory·Methodology·Applications,2011,20(6). |
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| Authors: | LUO Mei-ling LI Gang SUN Lin-yan |
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| Institution: | LUO Mei-ling,LI Gang,SUN Lin-yan(The Management School of Xi'an Jiaotong University,The State Key Lab for Manufacturing Systems Engineering,The Key Lab of the Ministry of Education for Process Control & Efficiency Engineering,Xi'an 710049,China) |
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| Abstract: | Based on the consumer utility theory and considering spillover effect of services,we study the free riding problem when a supplier introduces direct sale channel while there exists a traditional sales channel,and analyze the impact of free riding on the decisions of supply chain members and its performance.The result suggests that free-riding restrains the initiative of the retailer from providing services,and reduces the total profit.To motivate the retailer to improve service level thus improve the perfor... |
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| Keywords: | supply chain coordination dual-channel service spill-over free-riding |
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