| 学术期刊的基本走势及差异化发展策略 |
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| 引用本文： | 莫远明.学术期刊的基本走势及差异化发展策略[J].重庆工商大学学报(自然科学版),2007(11):147-150. |
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| 作者姓名： | 莫远明 |
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| 作者单位： | 重庆社会科学院改革杂志社 重庆400020 |
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| 摘 要： | 当前学术期刊呈现出理念明晰化、学科专业化、产品精品化、办刊特色化、运作市场化等基本走势。实施差异化的发展策略,提高核心竞争力,是学术期刊积极应对市场竞争,进而实现可持续发展的重要选项。
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| 关 键 词： | 学术期刊 市场竞争 核心竞争力 差异化 发展战略 |
The General Developing Trend of Academic Journal and Its Diversified Developing Strategy |
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| MO Yuan-ming.The General Developing Trend of Academic Journal and Its Diversified Developing Strategy[J].Journal of Chongqing Technology and Business University:Natural Science Edition,2007(11):147-150. |
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| Authors: | MO Yuan-ming |
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| Abstract: | Now, the development of academic journals has taken on the following trend: ideas are clear, subjects are specialized, products are refined, publication is characterized and operation is market-oriented. Taking diversified developing strategy and enhancing the core competition are the important measures for academic journals to answer to market competition and to realize a sustainable development. |
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| Keywords: | academic journal market competition core competition diversified developing strategy |
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