|
|||||
|
|
| 中小企业品牌创建近视症的病因及防治 | |
| 引用本文： | 胡海艳. 中小企业品牌创建近视症的病因及防治[J]. 山西科技, 2005, 0(5): 26-27,30 |
| 作者姓名： | 胡海艳 |
| 作者单位： | 三峡大学经济与管理学院 |
| 摘 要： | 品牌创建对中小企业来说十分重要，然而，众多的中小企业却认识不到品牌创建的重要性，患了“品牌创建近视症”。文章在诊断中小企业“品牌创建近视症”病因的基础上，提出了防治措施。 |
| 关 键 词： | 中小企业 品牌 创建 近视症 |
| 文章编号： | 1004-6429（2005）05-0026-03 |
| 收稿时间： | 2005-05-20 |
| 修稿时间： | 2005-05-20 |
The Cause and Prevention of Near- sightedness in Brand Establishment in Small and Medium- sized Enterprises |
|
| Hu Haiyan. The Cause and Prevention of Near- sightedness in Brand Establishment in Small and Medium- sized Enterprises[J]. Shanxi Science and Technology, 2005, 0(5): 26-27,30 | |
| Authors: | Hu Haiyan |
| Abstract: | Brand is very important for small and medium-sized enterprises, however, numerous enterprises cannot know the importance of it and got "near-sightedness in brand establishment". This article has put forward some countermeasures against this "near-sightedness" by finding the causes of it. |
| Keywords: | small and medium- sized enterprises brand establish near- sightedness |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |