| 传媒公信力的概念及测量——兼论梅耶的传媒公信力测量体系 |
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| 引用本文： | 闻学峰.传媒公信力的概念及测量——兼论梅耶的传媒公信力测量体系[J].浙江万里学院学报,2006,19(6):37-40. |
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| 作者姓名： | 闻学峰 |
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| 作者单位： | 浙江万里学院,宁波,315100 |
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| 摘 要： | 文章在他人已有的研究成果基础上,对传媒公信力的概念进行了探讨,并给予重新界定,概述了传媒公信力的测量方法及测量状况,同时也简要地评述了由梅耶构建的传媒公信力测量体系。
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| 关 键 词： | 公信力 传媒公信力 梅耶 |
| 文章编号： | 1671-2250（2006）06-0037-04 |
| 收稿时间： | 2006-04-04 |
| 修稿时间： | 2006-04-04 |
The Concept and Measure of Media Credibility——With Reference to Meyer's Measure System of Media Credibility |
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| WEN Xue-feng.The Concept and Measure of Media Credibility——With Reference to Meyer''''s Measure System of Media Credibility[J].Journal of Zhejiang Wanli University,2006,19(6):37-40. |
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| Authors: | WEN Xue-feng |
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| Institution: | Zhejiang Wanli University,Ningbo 315100 |
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| Abstract: | Media credibility research has been a major part of communication scholarship in the west.During these years, it has also begun to rise in china.Based on other researches, this article explored the concept of media credibility and redefined it, outlined the means and situation on measure of media credibility, at the same time, discussed Meyer's measure system of media credibility briefly. |
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| Keywords: | credibility media credibility Meyer |
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