| 镇江旅游对接上海世博会的策略研究 |
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| 引用本文： | 高曾伟,易向阳.镇江旅游对接上海世博会的策略研究[J].镇江高专学报,2010,23(1):24-28. |
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| 作者姓名： | 高曾伟 易向阳 |
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| 作者单位： | 1. 镇江高等专科学校,旅游系,江苏,镇江,212003
2. 镇江高等专科学校,科技与产业处,江苏,镇江,212003 |
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| 摘 要： | 2010年上海世博会将给镇江旅游业带来巨大的发展商机。但对接上海世博会,镇江还有很多薄弱环节。为此,应强化时段对接,加大对世博会的宣传;开发旅游新品,吸引中高端中外游客;突出同城异地,实施区域旅游发展战略;创新管理机制,建立旅游一体化推进平台;贯彻大服务战略,全面改善城市服务能力等对策。
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| 关 键 词： | 上海世博会 镇江 旅游业 |
Research on strategies against joint of Zhenjiang tourism to Shanghai World Exposition |
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| GAO Zeng-wei,YI Xiang-yang.Research on strategies against joint of Zhenjiang tourism to Shanghai World Exposition[J].Journal of Zhenjiang College,2010,23(1):24-28. |
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| Authors: | GAO Zeng-wei YI Xiang-yang |
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| Institution: | GAO Zeng-wei1,YI Xiang-yang2(1.Tourism Department,Zhenjiang College,Zhenjiang 212003,China,2.Science , Technology Department,China) |
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| Abstract: | 2010 Shanghai World Exposition will bring about tremendous commercial opportunities to tourism development in Zhenjiang.However,there are weak links of Zhenjiang tourism with joint of Zhenjiang tourism to Shanghai World Exposition.Thus,the author proposes the following strategies: enhancement of joint time,publicity of the World Exposition,development of new tourist products to attract domestic and foreign middle-and-top tourists,implementation of regional tourism development strategy,innovation of manageme... |
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| Keywords: | Shanghai World Exposition Zhenjiang toursim |
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