| 优秀旅游城市背景下上饶饭店的文化建设 |
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| 引用本文： | 金姝兰,魏剑平.优秀旅游城市背景下上饶饭店的文化建设[J].上饶师范学院学报,2008,28(5):36-40. |
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| 作者姓名： | 金姝兰 魏剑平 |
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| 作者单位： | 1. 上饶师范学院,江西上饶,334001
2. 上饶市公共关系协会,江西上饶,334000 |
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| 摘 要： | 2006年上饶市被国家旅游局命名为中国优秀旅游城市，优秀旅游城市的命名为饭店的发展既带来了商机又引来了挑战。饭店作为旅游业的三大支柱之一，要用好这把双刃剑，确保自身在激烈的竞争中取胜。只有以优秀旅游城市命名为契机，与区域发展规划相结合，以人文关怀为理念建设饭店文化，才能迎战强敌，并在激烈的竞争中取胜。
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| 关 键 词： | 优秀旅游城市 上饶饭店 文化建设 |
Cultural Construction of Shangrao Hotel against the Background of Excellent Tourism City |
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| JING Shu-lan,WEI Jian-ping.Cultural Construction of Shangrao Hotel against the Background of Excellent Tourism City[J].Journal of Shangrao Normal College,2008,28(5):36-40. |
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| Authors: | JING Shu-lan WEI Jian-ping |
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| Institution: | JING Shu-lan ,WEI Jian-ping (1. Shangrao Nomlat College, Shangrao Jiangxi 334001, China; 2. Shangrao Public Relation -Association, Shangrao Jiangxi 334000, China) |
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| Abstract: | in 2006, Shangrao was named as an excellent national tourism city by National Tourism Bureau, which brings Shangrao Hotel not only business opportunity but also challenge for its development, As one of the three props for the fourism, Shangrao Hotel should make good use of the double - edged sword and win in the fierce competition only in the condition of taking the name of excellent tourism city as a turning point, connecting with the regional development planning and building the hotel enlture with the idea of humanistic care. |
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| Keywords: | excellent tourism city Shangrao Hotel cultural construction |
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