| HOW ARE PRODUCT-SERVICE COMBINED OFFERS PROVIDED IN GERMANY AND ITALY？ ANALYSIS WITH COMPANY SIZES AND COUNTRIES |
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| 作者姓名： | Tomohiko SAKAO Nicola NAPOLITANO Massimo TRONCI Erik SUNDIN Mattias LINDAHL |
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| 作者单位： | [1]Institute for Product Development and Machine Elements, Darmstadt University of Technology, Germany and Department of Management and Engineering, Linkoping University, Sweden [2]Department of Mechanics and Aeronautics, University of Rome ＂La Sapienza ＂, Italy [3]Department of Management and Engineering, Linkoping University, Sweden |
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| 基金项目： | supported by a Research Fellowship Program by Alexander von Humboldt Foundation in Germany,by VINNOVA;;the Swedish Agency for Innovation Systems;;the Swedish Association of Graduate Engineers(Sveriges Ingenjrer),The original version was presented on ICSSSM'06. |
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| 摘 要： | A new business concept that offers products and services in a different way of traditional product-sales businesses is getting more attention especially in manufacturing industries. This paper investigates how this new business by means of integration of products and services is achieved in Germany and Italy. In addition, it analyzes the differences according to the company sizes. The results include that this type of business is in many cases motivated by their focus on customers and often consists of physical products and their maintenance. The Italian companies, as opposed to the German ones, often design their physical products specifically for this type of offers. From the analysis based on the size difference, small companies are found to achieve specific design for this type of offers while owning physical products. There do not seem to be any established methods or tools developed to support the development of such offers and within such methods/tools there would be room for more adaptation in form of physical product design.
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| 关 键 词： | 售后服务 服务管理 产品设计 功能销售 |
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