| 浅论关系营销 |
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| 引用本文： | 戴海群.浅论关系营销[J].镇江高专学报,2005,18(3):70-72. |
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| 作者姓名： | 戴海群 |
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| 作者单位： | 镇江市高等专科学校工商管理系,江苏镇江212003 |
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| 摘 要： | 关系营销是对传统市场营销组合理论的变革与突破,是一种新型的市场营销理念.它注重与顾客及其他利益相关者建立和维持相互满意的长期关系.它的成功必须具备一定的条件.它在中国的应用有其特殊性.
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| 关 键 词： | 关系营销 关系 顾客 |
| 文章编号： | 1008-8148(2005)03-0070-03 |
| 收稿时间： | 04 16 2005 12:00AM |
| 修稿时间： | 2005年4月16日 |
On relationship marketing |
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| DAI Hai-qun.On relationship marketing[J].Journal of Zhenjiang College,2005,18(3):70-72. |
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| Authors: | DAI Hai-qun |
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| Institution: | Business and Management Department, Zhanjiang College, Zhenjiang 212003, China |
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| Abstract: | Relationship marketing is the development and outbreak of the combined theory of the traditional marketing, and it is a new idea. It puts more emphasis on the long-term and satisfying relation between enterprises and customers, and its success relies on some conditions. Its application in China has its own characteristics. |
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| Keywords: | relationship marketing relationship customers |
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