建设湖南黄金旅游区--韶山"金三角"旅游区开发的营销对策

韶山是国家级重点风景名胜和首批国家级重点风景旅游区,旅游资源丰富,具有很大的内在价值和开发潜力。因此,理顺体制,加强管理;加大投入,搞好基础设施建设;改造现有旅游景点,适当开发新的旅游景点;协调各方利益关系,采取一票制营销策略;开发名优旅游产品,满足游客需要;抓促销工作,加强韶山旅游市场的宣传力度;规划、建设好“金三角”旅游区等等,应该成为开发和振兴韶山旅游市场的重要措施。

Building Hunan Gold Tourism Region--the Marketing Policy for Developing Shaoshan "Gold-triangle" Tonrism Region

Shaoshan is an important scenic spot, and it is also in the first batch of level important scenic tourism spot at the state level, which has abundant resources of tourism, great inner value and developing potcntiality. Therefore, adjusting the systems, strengthening the management; increasing the investment, bettering the infrastructure constructions; transforming existing scenic spots, opening up more new scenic spots; coordinating the interest relationship, adopting "one-tieket" operation sale strategy; developing famous tourism preducts, satisfying the needs of tourists; promoting the selling work, strengthening the propaganda work of Shaoshan tourism market; plan and build "gold-triangle" tourism spot along with any other work, all those work are served for developing and rejuvenating tourism market of Shaoshan, which should be put into the first place by Hunan Province.