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Innovating Authentically: Cultural Differentiation in the Animation Sector |
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| Authors: | Standing Susan Standing Craig |
| Institution: | 1.Centre for Innovative Practice, School of Business and Law, Edith Cowan University, 270 Joondalup Drive, Joondalup, Australia ; |
| Abstract: | Systemic Practice and Action Research - This paper examines the concept of authentic innovation and the development of the animation industry in Malaysia. Authenticity is a concept that has been... |
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