从跨文化交际看广告中隐含意义的翻译

广告作为现代传媒传播信息的一种有效手段，在市场经济社会发挥着越来越重要的作用。同时，它也是跨文化交际的一个重要方面。许多广告为了引人注意，在创意中经常使用隐含意义，在丰富了广告语言的同时给人留下深刻的印象。广告中隐含意义的翻译可以从跨文化交际的角度出发，从文化因素、情景因素、词汇文化意蕴因素等几方面来进行分析。

The Intercultural Study of the Translation of the Implied Meaning in Advertising

As an efficient vehicle of information, advertising plays a more and more important role in society. It is also an important part of intercultural communication. To attract customers' attention, the advertising designers give the advertisements implied meanings to achieve humorous and impressive effect. This paper gives a brief intercultural analysis of the implied meaning of adverting through giving cultural factors, contextual factors and multi-meaning factors.