| 频道共存背景下电视谈话节目的选题策略 |
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| 引用本文： | 李德团,尹忠槐.频道共存背景下电视谈话节目的选题策略[J].大理学院学报,2008,7(9):41-43. |
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| 作者姓名： | 李德团 尹忠槐 |
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| 作者单位： | 云南大学新闻系,云南昆明,650091 |
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| 摘 要： | 大众化谈话节目与分众化谈话节目是综合性频道与专业化频道共存背景下两种不同的节目形态。对以《实话实说》为代表的大众化谈话节目和以《对话》为代表的分众化谈话节目在选题上的不同进行了分析，认为大众化谈话节目在选题时应根据信息、资源占有的不对称性，分别从重要性、显著性和接近性等方面入手，还应从受众的反馈中获取话题；分众化谈话节目的选题应与节目的类型、受众定位一致，窄化话题，有所侧重。谈话节目应做到雅俗共赏。
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| 关 键 词： | 大众化 分众化 谈话节目 选题 |
On the Topic Strategy of TV Talk Shows |
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| LI De-tuan,YIN Zhong-huai.On the Topic Strategy of TV Talk Shows[J].Journal of Dali University,2008,7(9):41-43. |
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| Authors: | LI De-tuan YIN Zhong-huai |
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| Institution: | (Journalism Department, Yunnan University, Kunming, Yunnan 650091, China ) |
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| Abstract: | Popular talk show and audience-specific talk show are two different TV programs.The paper makes an analysis of the topic differences in Speak the Mind,a representative of the former,and Dialogue,a representative of the latter,and maintains that the two kinds of shows should have different strategies in choosing their respective topics. |
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| Keywords: | popular specific audience talk show topic selection |
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