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| 民航旅客忠诚度模型预测方法 | |
| 引用本文： | 凌元辰,曹力,白京.民航旅客忠诚度模型预测方法[J].系统管理学报,2010,19(1). |
| 作者姓名： | 凌元辰 曹力 白京 |
| 作者单位： | 1. 南京航空航天大学,民航学院,南京,210016;中航工业第六一四研究所,江苏,无锡,214063 2. 南京航空航天大学,民航学院,南京,210016 3. 民用航空局,安全技术中心运输管理室,北京,100028 |
| 基金项目： | 中国民航局"旅客话民航"活动资助 |
| 摘 要： | 结合现阶段民航企业的特点,重点研究如何利用忠诚度预测模型提高企业的服务水平方法,在此基础上,建立提高旅客忠诚度的决策服务体系.通过建立符合民航的旅客忠诚度模型,运用PLS-SEM方法量化忠诚度指标;由于调查数据量的限制,研究在小样本集下的偏最小二乘法预测方法,制定提高忠诚度指标策略.对实际采集数据的分析试验也验证了该方法有助于细化分析航空公司服务水平,操作性强,效率高,可为民航企业改进服务提供决策支持. |
| 关 键 词： | 旅客忠诚度 偏最小二乘法 预测模型 |
Study on Prediction Method of Customer Loyalty Model |
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| LING Yuan-chen,CAO Li,BAI Jing.Study on Prediction Method of Customer Loyalty Model[J].Systems Engineering Theory·Methodology·Applications,2010,19(1). | |
| Authors: | LING Yuan-chen CAO Li BAI Jing |
| Institution: | LING Yuan-chen~(1,2),CAO Li~1,BAI Jing~3 (1.College of Civil Aviation,Nanjing University of Aeronautics & Astronautics,Nanjing 210016,China,2.The 614 Institute of Aviation Industry Corporation of China,Wuxi 214063,3.Transportation Administration of CAST,Beijing 100028,China) |
| Abstract: | Customer loyalty is an important asset contributing to the development of any company.How to keep the old customers is the most important problem need to be solved by aviation enterprises.On the basic of the lately characteristics of the civil aviation,this paper focuses on how to improve service level with loyalty prediction model and finally set up a decision-making service system to improve the customer loyalty.Building a Customer Loyalty Model in accordance with civil aviation,the index for customer loy... |
| Keywords: | customer loyalty partial least square prediction model |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |