“泛别解广告”:界定与认知

当代广告创作、传播中流行着一种"别解"现象,对此学界一直以来对其褒贬不一。对"泛别解"广告及其手法的运用,要结合现象谈态度,不可全盘肯定或否定。要对广告的"泛别解"现象进行规范和监督检查,要维护汉语自身的规范与纯洁,消除误导,以突出广告的特定信息,实现其最佳广告效果。

Definition and Cognition of "Pan-reinterpretation Advertising"

There are a large number of ＂reinterpretation＂ phenomenons in modern advertising.For this phenomenon,scholars have been lack of a systematic definition of order and unity.About the advertising and the application of the ＂pan-reinterpretation＂,we should combined with the phenomenon to talk about the attitude,can＇t put an overall affirmation or negation.To carry out supervision and inspection on the ＂pan-reinterpretation＂ standard,to maintain the standard and purity of Chinese language itself,eliminate the misleading,in order to highlight the specific information of advertising,and achieve the best advertising effect.