| 钢铁行业海外营销渠道的建设 |
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| 引用本文： | 耿华师.钢铁行业海外营销渠道的建设[J].科技情报开发与经济,2011,21(7):152-153. |
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| 作者姓名： | 耿华师 |
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| 作者单位： | 太钢不锈钢股份有限公司,山西太原,030003 |
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| 摘 要： | 介绍了营销渠道的概念和定义,阐述了钢铁行业海外渠道建设的必要性,借鉴国际知名钢厂建设销售渠道的经验,提出了我国钢铁行业进行海外营销渠道建设的有效方法。
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| 关 键 词： | 钢铁行业 海外营销渠道 渠道建设 |
Discussion on the Construction of Overseas Marketing Channels of Steel Industry |
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| GENG Hua-shi.Discussion on the Construction of Overseas Marketing Channels of Steel Industry[J].Sci-Tech Information Development & Economy,2011,21(7):152-153. |
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| Authors: | GENG Hua-shi |
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| Institution: | GENG Hua-shi |
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| Abstract: | This paper introduces the concept and definition of the marketing channel,expounds the necessity of constructing overseas marketing channels of steel industry,and borrowing ideas from some international well-known steel mills in the construction of marketing channel,puts forward some effective methods for China's steel industry to construct overseas marketing channels. |
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| Keywords: | steel industry overseas marketing channel channel construction |
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