| 西安入境旅游客源市场结构发展演变分析 |
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| 引用本文： | 王鑫.西安入境旅游客源市场结构发展演变分析[J].山西师范大学学报,2013(2):118-122. |
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| 作者姓名： | 王鑫 |
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| 作者单位： | 太原大学旅游系,山西太原030032 |
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| 摘 要： | 应用市场占有率、增长率、亲景度、市场机会指数和竞争态指标,对西安市1999年～2008年13个主要入境客源国数据进行分析,揭示西安市入境旅游市场结构的演变规律.在此基础上,对西安市入境旅游市场进行划分,确立了西安市入境旅游的基础市场、核心市场和潜力市场,并针对各细分市场提出不同的营销策略,使西安市入境旅游得到快速持续发展.
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| 关 键 词： | 市场占有率 增长率 亲景度 市场机会指数 竞争态 西安市 |
Analysis on the Evolution of Entry Tourist Market Structure in Xi＇an |
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| WANG Xin.Analysis on the Evolution of Entry Tourist Market Structure in Xi＇an[J].Journal of Shanxi Teachers University,2013(2):118-122. |
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| Authors: | WANG Xin |
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| Institution: | WANG Xin (Department of Tourism Management, Taiyuan University, Taiyuan 030032, Shanxi, China) |
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| Abstract: | Application of the index of market share, growth rate, preference scale, market opportunities and competition state, this data of Xi＇an 13 major immigration source countries in 1999 -2008 was analyzed and the evolvement of the Xi＇an inbound tourism market structure was found. On this basis, Inbound Tourism Market is divided into the Inbound Tourism basis of market, core markets and potential markets, and then different marketing strategies are proposed for various market segments for the development of Inbound Tourism rapid and sustainable. |
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| Keywords: | market share growth rate preference scale competition state Xi＇an |
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