广告刍议

广告可以创造一种平衡效益。它不仅仅创造你口袋里的平衡，而且创造精神上的平衡。最好的广告是那些树立品牌的广告．它们好就好在能够在消费者心中制造某种平衡，使其超值地购买这种商品，从而为继续开发积累资金，为生产者创造利润等等。     

重估大传统：四重证据法的方法论价值

中国文学人类学学界创造性地提出＂重估大传统＂,重新反思文化＂大传统＂,以求达到对现有文明历史框架的超越与拓展。四重证据法作为＂重估大传统＂的方法论之一,在叶舒宪等人的一系列学术探索中起了积极的作用。四重证据法作为本土的人文科学方法论,一方面表明了中国学者为突破西方现代学科建制所作的努力,同时也在反思人文与科学之间对立的世界性思潮中,为弥补人文与科学的割裂做出了有益的探索。文章将结合实例,着重讨论多重证据法之第三重证据和第四重证据的性质及运用,透视其在方法论的维度上如何融合实证与阐释两种理路,从而有效地调和了人文阐释与科学实证之间的尖锐对立。     

The Grid Algorithm of the Development Coefficient and the Combination Coefficient of Background Value in GM（1,1） Model

This article gives the algorithm of the sector in which the development coefficient is, and the steps to simultaneously calculate the development coefficient and combination coefficient of background value. Unifying the development coefficient and the background value＇s coefficient of combination to optimize the model together, avoiding the malpractice to separate the two in traditional method, and avoiding the error brought out by matrix multiplication because of matrix＇s illness and so on in the traditional way, therefore increases the precision of the model.     

Models of Choosing the Financial Compensation Strategy for Flight Delay

At present, most airlines adopted generally the same amount of compensa- tion strategy when needing to provide financial compensation to all flight delay passengers. However, due to the existence of differences in travel time value, ticket fare, as well as the expectation of compensation for flight delays, the gap between the effect of same amount of compensation and many passengers＇ （especially the high-value ones） expectations is large, it results in that airlines need to pay higher cost of compensation, but the total effect of compensation for passengers are not better. This paper advanced four financial com- pensation strategies for flight delays, summarized their own characteristics, and took into account the interests of both airlines and passengers, built the optimization models of the four financial compensation strategies under the restriction of the airline＇s compensation cost and on the goal of the maximum total effectiveness of the financial compensation to all passengers. Finally, based on the specific circumstances of the flight delays, the paper discussed the method for airline to choose the optimal financial compensation strategy through solving four models and comparing the compensation effectiveness.     

SERVICE VALUE NETWORKS： INTO PRACTICE

Modeling a business to match its customer perceived （and customer desired） outcomes, remains an on-going task. This paper considers shows how a service value networks （SVNs） approach may be engaged to model, and deliver, understanding of the front-end business and its direct engagement with its immediate （or front-end） customers. These front-end customers may be either： （1） its off-line, in-store customers - engaging directly with the business sales staff （or representative）, or-（2） its on-line, virtual customers - engaging with the business via internet or remote access. In this situation, both the business, and the customer draw upon their respective viewpoints, and both sides influence the interaction. External to these business and customer influences are additional factors that capture the immediate and broader global effects - termed environmental effects. These three business-customer engagement areas of influence are captured by a SVN SEM approach.
Without a business-customer encounter of some kind the likelihood of a services business, and a prospecting customer, successfully engaging in an exchange process is reduced. This exchange may be a physical, and/or services exchange, and/or an information and/or ideas exchange. To the business, this encounter is, in effect, a trade, and as a result, the business targets acquiring an economic exchange that will ultimately deliver a net positive economic outcome. To the customer, external and internal information feeds, servicing, perceived value, and satisfaction, are key encounter drivers. SVNs offers a new way to understand the business-customer encounter, and to then utilize this acquired knowledge to either： （1） build a strategic management model, or （2） reengineer its business networks, and to then create a re-positioned, more customer-aligned business operation - one that is capable of delivering win - win, competitive business-customer solutions.     

基于经济增加值的上市公司自愿性信息披露

以经济增加值作为自愿性信息披露的决策指标,综合考虑产品市场和资本市场,构建成本收益框架下的上市公司自愿性信息披露模型,分析竞争劣势成本和投资者信息解读能力对上市公司自愿性信息披露水平的影响.研究发现,引入资本市场收益后自愿性披露临界水平低于仅仅考虑产品市场的情况;竞争劣势成本的存在使自愿性披露临界水平提高;投资者信息解读能力越高,自愿性披露临界水平越低,披露的概率也增大.最后对上述理论研究结论进行了实证检验.     

一种改进的小波阈值去噪算法

在对软阈值和硬阈值去噪方法分析的基础上,提出一种改进的阈值函数,并且对阈值做了适当的调整,克服软阈值和硬阈值去噪方法的缺点.Matlab仿真结果表明,提出的改进算法在信噪比增益和最小均方差方面均优于软阈值和硬阈值去噪方法.该改进方案具有更大的有效性和优越性.     

翻译差额对20世纪初英文小说审美价值影响——以《汤姆叔叔的小屋》为例

译者的翻译策略往往会导致差额翻译,而翻译差额对英文小说的文学审美价值存在一定影响,本文通过个案的宗教内容差额翻译量化分析,从现象学视角探讨了翻译差额的大小对英文小说译文审美价值的不同影响,即其对读者审美期待的影响.找出了差额翻译是如何影响英文小说的审美价值的规律,描绘出其认知图式.     

血浆sST2联合NT-proBNP对急诊心衰患者生存状况的预测价值

目的探讨血浆sST2联合NT-proBNP对急诊心衰患者生存状况的预测价值.方法选择急诊心衰患者130例,分为心功能Ⅱ级组、心功能Ⅲ~Ⅳ级组,对照组选择健康的体检者60例.对3组NT-proBNP及血浆sST2水平进行观察对比,对心功能不同分级患者NT-proBNP及血浆sST2水平进行比较,比较NT-proBNP,sST2,NTproBNP联合血浆sST2对心衰患者死亡状况的预测价值.结果随心功能分级递增,NT-proBNP水平逐渐升高,sST2曲线下面积(0.776)及NT-proBNP对死亡判定的ROC曲线与NT-proBNP曲线下面积(0.775)相比较没有明显差异,但二者联合曲线下面积为0.813,与NT-proBNP及sST2曲线下面积相比较差异显著.sST2联合NTproBNP进行心衰患者死亡状况预测时的敏感度为99.0%,特异度为93.2%.结论作为急诊心衰患者诊断、预后和风险评估的主要标志物,sST2联合NT-proBNP对患者生存状况进行评估可以很好地预测患者的生存状况,提高准确度和敏感度,值得在临床上推广应用.     

变形系数相关的最小二乘匹配算法

对在图像匹配中被广泛使用的最小二乘算法进行了改进．最小二乘算法精度高,但收敛速度很慢．根据图像中除少数高度变化不连续的区域外,大多数区域的变形参数都是连续变化且平缓这一特点,在最小二乘算法的迭代过程中,变形参数初始值视情况取前面的结果．实验表明,这一改进大大提高了最小二乘匹配算法的计算速度,同时保持了其精度和匹配率