基于服务营销策略的中国企业品牌初探

阐述了服务营销策略的特点与作用,并对其在提升中国企业品牌方面的意义进行了探讨。     

浅谈编辑工作的创造性

详细阐述了图书编辑在整个出版流程中的作用,从理论和实际两个方面论述了编辑工作中所包含的巨大的创造性.     

Design of PKI-based mobile bank security system

With the development of the wireless network technology, the wireless band becomes more and more wide, and the development of the microelec-tronic technology has also improved the computati-onal speed and memory capacity of the mobile devices. They brought the infinite prospects for the wireless mobile e-commerce. However security is key to lau-nching mobile e-business. Public key infrastructure(PKI) can satisfy mobile e-business security's requirement. The suitable asymmetrical encryption and signature algorithm were selected, and simply SSL so that PKI can provide better secure information between client and client server.     

营销支撑平台现状及其发展

分析了目前营销支撑平台的发展现状,针对存在问题和经营、管理、运行效率方面的要求,从闭环式方案定制系统、系统化支撑程序设计、优惠处理模型优化3个方面探讨了营销支撑平台的发展方向。     

商业市场信息随机预测模型的研究和计算机实现

本文针对商业市场信息的特点，选用了随机预测模型ＡＲＩＭＡ的基本模式；深入研究ＡＲＩＭＡ模型建立的全过程，开拓性地采用了功率谱估计方法，确定市场预测模型的阶数ｐ和ｑ；利用多种高级语言的混编程序技术，在微机上完全实现了商业市场信息预测系统；运行结果表明；该模型及其实现系统是可行的。     

Decision Support Systems (DSS) development using a model of user inquiry types: Methodological proposals and a case study

A study of the DSS implementation area reveals an increased emphasis on methodologies for DSS development. As the DSS field matures, a larger number of methodological options are becoming available to the DSS developer. Existing methodologies have adopted various methods for performing the important task of DSS requirements analysis and specification. In envisaging a hierarchy of requirements analysis methods, a method for improved requirements analysis is proposed to remedy observed deficiencies within it. This method is based on a view of generic types of inquiries or solicitations made by the DSS user during decision-making. This formalism constitutes the basis of a proposed DSS development methodology that offers several benefits to DSS development. The intended benefits include a sharper and more focused requirements analysis to improve the DSS development process. This paper describes the model and methodology, alongside details of a real-world example of their use in developing a Marketing Decision Support System (MKDSS) for the support of marketing decision-making.     

Game Theory Study on Distributors＇ Alliance to Gain Competitive Advantage in Marketing Channel

Using the Cournot Game Model, this paper has analyzed the motivation of the distributors＇ alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of one- short game and infinitely repeated game, then, based on the analysis of distributors＇ betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed.     

旅行社关系营销的新方法

旅行社行业经过一个时期的繁荣后,已经进入了一个利润微薄的时代,在过度竞争的环境下,旅行社要靠关系营销来保持稳定的客户源,创建品牌,降低客户对价格的敏感度。     

格形编码调制（TCM）技术在码分多址系统中的应用

主要介绍了格形码的基本原理,构造,格形编码 扩频码分专业系统和正交序列扩频ＣＤＭＡ系统中的应用,分析了格形码对ＣＤＭＡ系统性能的改进。     

城市地区GSM网络规划中的接收质量预测

在数字移动通信网络规划中,希望能对网络服务区内的信号接收质量进行预测,并尽可能减少大量的实测工作．文中以ＧＳＭ网络为背景,首先通过一定的信道模型完成了对不同环境下的多径衰落信道的模拟,然后利用软件模拟接收端对ＧＭＳＫ信号的Ｖｉｔｅｒｂｉ解调,综合考虑了瑞利衰落、阴影衰落、时延扩展、高斯白噪声及同频干扰对误码率的影响．模拟所得的结果是ＧＳＭ系统中典型市区环境下信道解码前对误码率与载干比的关系．最后在考虑了话务量对误码率的影响以后,提出了误码率的预测公式,从而实现了对ＧＳＭ网络接收质量的预测．