商业健身俱乐部体验营销策略研究

体验营销伴随体验经济而产生,是一种为体验所驱动的全新的营销观念和营销模式,但有关商业健身俱乐部体验营销的研究仍为少见。本文在文献研究的基础上,结合体验营销的相关理论,对商业健身俱乐部体验营销的特点进行分析,并研究了健身俱乐部体验营销的相关策略。     

关系营销策略在网球俱乐部中的运用研究

经营性俱乐部要在体育消费市场和同行业的激烈竞争中获得一席之地,就必须不断适应复杂多变的市场营销环境.本文从体育市场中网球俱乐部的实际情况出发,以关系营销理论为主线,分别从俱乐部自身,俱乐部会员和关联企业三个方面阐述网球俱乐部关系营销策略,对网球俱乐部持续、稳定发展具有重要的实践指导意义.     

宿州市高校周边健身俱乐部营销现状研究——以宿州学院周边的摩尔健身俱乐部营销现状为例

运用问卷调查法、访谈法、数理统计法等对宿州学院周边的摩尔健身俱乐部营销现状进行了调查,结果显示:摩尔健身俱乐部的硬件设施总体数量不多,俱乐部的管理层文化程度相对偏低,健身教练趋于年轻化,会员卡销售价格相对偏低,俱乐部的经营时间存在部分空置现象。进一步分析得出,俱乐部未来发展既存在着自身优势,也面临着市场推广等较大困难。     

论体育休闲文化的发展

本文运用了文献、调查和比较分析等方法,分析了体育休闲的多种方式,以及与人们日常生活的关系和现代社会的关系。通过对体育休闲多种存在形式和体育休闲发展的现状的研究,论述了体育休闲文化的发展,展望了体育休闲文化的前景并提出了发展体育休闲文化的对策,对于加快体育休闲文化的发展,加深休闲在人们生活当中的影响力具有一定的现实意义。同时,本文还着重论述了体育休闲俱乐部的现状以及营销的相关政策,对于推动体育休闲市场化的发展提供了一定的理论基础：     

辽宁省击剑俱乐部发展情况的调查与分析

俱乐部是世界通行的培养击剑后备人才的最有效的一个途径.随着击剑运动在中国的开展和普及,击剑俱乐部也在辽宁兴起与开展起来,并为辽宁击剑后备人才的培养增加了新生力量.通过实地访谈、调查问卷等方式调查辽宁省目前的8所击剑俱乐部,记录辽宁省击剑俱乐部的分布、场馆面积、剑道、剑种、附属设施以及会员和教练的基本情况,分析会员在击剑俱乐部的运动时间、训练特征以及比赛和交流情况.结果表明,辽宁的击剑俱乐部均属商业性质且主要集中分布于沈阳、大连和鞍山,俱乐部的规模普遍不大,配套设施也不完善;会员以学龄儿童为主,缺少成人会员,男性多于女性,运动时间多为课余;俱乐部宣传推广不够,营销经验不足,省内俱乐部之间的比赛和交流次数太少.     

基于“4C”理论的乒乓球健身俱乐部营销策略研究

本文以乒乓球健身俱乐部为例,结合当今营销领域的发展趋势,提出了基于经典营销学理论“4C”（Consumer＇s wants and needs,Cost to satisfy wants and needs,Convenience to buy,Communication）理论的新时期乒乓球健身俱乐部营销策略。本策略在产品选择,价格制定,服务及管理上要处处体现人文关怀,把消费者的利益放在第一位。通过人文关怀这个纽带把消费者的距离拉近,通过长期的努力使消费者对俱乐部产生认同感和归属感,最终为俱乐部长期盈利奠定坚实的基础。     

健身俱乐部顾客群体与体验营销策略的相关性研究

探讨广州市营利性健身俱乐部不同顾客群体与体验营销策略的相关性,旨在为健身俱乐部制定差异化的体验营销策略提供理论参考,以求更好地满足顾客多样化的消费需求和个性化的消费偏好.     

广西大学教职工羽毛球俱乐部调查研究

本文采用问巷调查法、访谈法、数理统计法等研究方法对广西大学教职工羽毛球俱乐部运动现状进行研究分析。通过调查研究找出俱乐部在发展中存在的问题，并提出针对性建议，促进广西大学教职工羽毛球俱乐部健康发展。     

长春市羽毛球俱乐部参与者的现状调查与研究

本文运用文献资料、专家访谈、问卷调查、数理统计等研究方法,对长春市羽毛球俱乐部参与者的现状进行调查研究,并对所得数据进行了系统的分析。结果表明:长春市民参加羽毛球运动的意愿比较强烈,长春市民参加羽毛球运动的动机是正确的,羽毛球运动呈现多样性,健身健美需求、休闲娱乐、追求个性时尚、工作需要、人际交往、兴趣爱好。其中健身健美需求为长春市羽毛球参与者参加羽毛球运动的首要动机。说明了以健身为目的的羽毛球运动理念己为广大居民所接受。     

创新型高校运动俱乐部发展研究

传统高校运动俱乐部在提高学生的身体素质、运动技能等方面曾起到了重要的作用．但是，随着社会的发展及教育事业的进步，传统高校运动俱乐部在管理机制、运动形式、体育文化宣传及提高学生运动参与性方面显得较为落后，逐渐成为高校的“鸡肋”，变得较为尴尬．针对以上存在的问题，为改变目前高校运动俱乐部尴尬的地位，本研究以可持续发展观为指导，提出高校俱乐部必须创新管理机制、繁荣俱乐部运动项目、加强体育文化宣传、提高学生参与性的创-新发展路子，将高校运动俱乐部建成高校学生提高综合能力、增进学生交流、促进学校与社会接触的综合性实践平台．     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

Lower Paleozoic oil relationships within Williston Basin, Canada

The Williston Basin is a significant petroleum province, containing oil production zones that include the Middle Cambrian to Lower Ordovician, Upper Ordovician, Middle Devonian, Upper Devonian and Mississippian and within the Jurassic and Cretaceous. The oils of the Williston Basin exhibit a wide range of geochemical characteristics defined as "oil families", although the geochemical signature of the Cambrian Deadwood Formation and Lower Ordovician Winnipeg reservoired oils does not match any "oil family". Despite their close stratigraphic proximity, it is evident that the oils of the Lower Palaeozoic within the Williston Basin are distinct. This suggests the presence of a new "oil family" within the Williston Basin. Diagnostic geochemical signatures occur in the gasoline range chromatograms, within saturate fraction gas chromatograms and biomarker fingerprints. However, some of the established criteria and cross-plots that are currently used to segregate oils into distinct genetic families within the basin do not always meet with success, particularly when applied to the Lower Palaeozoic oils of the Deadwood and Winnipeg Formation.     

An Analysis of Catherine＇s Character——Wuthering Heights

Wuthering Heights, Emily Bronte＇s only novel, was published in December of 1847 under the pseudonym Ellis Bell. The book did not gain immediate success, but it is now thought one of the finest novels in the English language. Catherine is the key character of this masterpiece, because everybody and everything center on her though she had a short life. We can understand this masterpiece better if we know Catherine well.     

Features of Women's language

Language is a means of verbal communication. People use language to communicate with each other. In the society, no two speakers are exactly alike in the way of speaking. Some differences are due to age, gender, statue and personality. Above all, gender is one of the obvious reasons. The writer of this paper tries to describe the features of women＇s language from these perspectives： pronunciation, intonation, diction, subjects, grammar and discourse. From the discussion of the features of women＇s language, more attention should be paid to language use in social context. What＇s more, the linguistic phenomena in a speaking community can be understood more thoroughly.     

Characterization of Ordovician carbonate reservoirs, southeastern Saskatchewan, Canada

The discovery of the prolific Ordovician Red River reservoirs in 1995 in southeastern Saskatchewan was the catalyst for extensive exploration activity which resulted in the discovery of more than 15 new Red River pools. The best yields of Red River production to date have been from dolomite reservoirs. Understanding the processes of dolomitization is, therefore, crucial for the prediction of the connectivity, spatial distribution and heterogeneity of dolomite reservoirs.The Red River reservoirs in the Midale area consist of 3～4 thin dolomitized zones, with a total thickness of about 20 m, which occur at the top of the Yeoman Formation. Two types of replacement dolomite were recognized in the Red River reservoir: dolomitized burrow infills and dolomitized host matrix. The spatial distribution of dolomite suggests that burrowing organisms played an important role in facilitating the fluid flow in the backfilled sediments. This resulted in penecontemporaneous dolomitization of burrow infills by normal seawater. The dolomite in the host matrix is interpreted as having occurred at shallow burial by evaporitic seawater during precipitation of Lake Almar anhydrite that immediately overlies the Yeoman Formation. However, the low δ18O values of dolomited burrow infills (-5.9‰～ -7.8‰, PDB) and matrix dolomites (-6.6‰～ -8.1‰, avg. -7.4‰ PDB) compared to the estimated values for the late Ordovician marine dolomite could be attributed to modification and alteration of dolomite at higher temperatures during deeper burial, which could also be responsible for its 87Sr/86Sr ratios (0.7084～0.7088) that are higher than suggested for the late Ordovician seawaters (0.7078～0.7080). The trace amounts of saddle dolomite cement in the Red River carbonates are probably related to "cannibalization" of earlier replacement dolomite during the chemical compaction.     

Design and analysis of generic LBS application developing platform

Location based services is promising due to its novel working style and contents.A software platform is proposed to provide application programs of typical location based services and support new applications developing efficiently. The analysis shows that this scheme is easy implemented, low cost and adapt to all kinds of mobile nework system.     

橡胶颗粒沥青混合料低温抗裂性试验研究

以AC-13级配为基础,将橡胶颗粒代替部分集料掺入混合料中,以低温弯曲试验为评价方法对不同橡胶颗粒掺量下沥青混合料的低温抗裂性进行研究,并引入应变能密度值对混合料的低温抗裂性进行综合评价.试验结果表明:橡胶颗粒沥青混合料试件的破坏微应变均超过2 300,满足冬寒区的技术指标;无论是否掺加橡胶颗粒,随着温度的下降,沥青混合料破坏时的最大弯拉强度增大,弯拉应变降低,劲度模量增大;弯曲应变能密度在胶粒掺量为1%左右时具有较大的弯曲应变能密度值,此时橡胶颗粒沥青混合料具有较好的低温抗裂性.     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

Quantitative trait loci （QTLs） for quality traits related to protein and starch in wheat

Quality traits in wheat （Triticum aestirum L.） were studied by quantitative trait locus （QTL） analysis in a recombinant inbred line （RIL） population, a set of 131 lines derived from Chuan 35050 × Shannong 483 cross （ChSh）. Grains from RILs were assayed for 21 quality traits related to protein and starch. A total of 35 putative QTLs for 19 traits with a single QTL explaining 7.99-40.52% of phenotypic variations were detected on 10 chromosomes, 1D, 2A, 2D, 3B, 3D, 5A, 6A, 6B, 6D, and 7B. The additive effects of 30 QTLs were positive, contributed by Chuan 35050, the remaining 5 QTLs were negative with the additive effect contributed by Shannong 483. For protein traits, 15 QTLs were obtained and most of them were located on chromosomes 1 D, 3B and 6D, while 20 QTLs for starch traits were detected and most of them were located on chromosomes 3D, 6B and 7B. Only 7 QTLs for protein and starch traits were co-located in three regions on chromosomes 1D, 2A and 2D. These protein and starch trait QTLs showed a distinct distribution pattern in certain regions and chromosomes. Twenty-two QTLs were clustered in 6 regions of 5 chromosomes. Two QTL clusters for protein traits were located on chromosomes 1D and 3B, respectively, three clusters for starch traits on chromosomes 3D, 6B and 7B, and one cluster including protein and starch traits on chromosome 1D.     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.