| 我国AR出版“热”背后的法律风险及防范
——基于主流出版物电子商务平台实证调研的分析 |
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| 引用本文： | 曾斯平.我国AR出版“热”背后的法律风险及防范
——基于主流出版物电子商务平台实证调研的分析[J].厦门理工学院学报,2021,29(4):27-32. |
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| 作者姓名： | 曾斯平 |
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| 作者单位： | （厦门理工学院经济与管理学院，福建 厦门 361024) |
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| 摘 要： | 对国内主流电子商务平台上AR出版物的销售、宣传、评价信息及其引发的法律纠纷案件等的实证调研发现，我国AR出版“热”的背后存在着一系列的法律风险，包括:同质化竞争引发的不正当竞争风险，“噱头营销”导致的侵犯消费者权益风险，品牌打造中的商标淡化风险，以及跨界合作过程中产生的合同违约、大数据归属不明、后期维护责任不清、知识产权侵权风险等。为防范这些法律风险, 出版者在前端的策划生产阶段，应当树立创新理念，确保AR出版物质量，并尽量选择优质技术合作伙伴，做好合作合同审查；在后端销售运营阶段，应当注重品牌维护，规避不正当竞争，走可持续发展道路。出版行业应当进一步完善AR出版物质量标准，规范AR出版物市场。
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| 关 键 词： | AR出版 法律风险 风险防范 |
An Empirical Study of Legal Risks in AR Publishing Rush in
China and Prevention |
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| ZENG Siping.An Empirical Study of Legal Risks in AR Publishing Rush in
China and Prevention[J].Journal of Xiamen University of Technology,2021,29(4):27-32. |
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| Authors: | ZENG Siping |
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| Affiliation: | (School of Economics & Management,Xiamen University of Technology,Xiamen 361024,China) |
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| Abstract: | Based on the empirical research on the sales,producer publicity and consumer evaluation of AR publications on the major e commerce platforms in China and the legal disputes caused by AR publishing,it is found that there are series of legal risks behind the AR publishing rush in China,including unfair competition caused by homogeneous products,consumers rights infringement by gimmick marketing,trademark dilution,as well as contract breach,unclear ownership of big data,unclear responsibility for later maintenance,intellectual property infringement and the like in the process of cross border cooperation.In order to prevent these legal risks,publishers shall establish innovative ideas,ensure the quality of AR publications,select high quality technology partners and have strict contract reviews in the planning and production phasethey shall pay attention to brand maintenance,avoid unfair competition and take the orientation of sustainable development in sales operation stage.In addition,the publishing industry shall improve the formulation of quality standards for AR publications and regulate the AR publication market. |
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| Keywords: | AR publishinglegal risksrisk prevention |
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