| 民俗文化旅游动机与文化认同关系研究——以闽南芗剧为例 |
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| 引用本文： | 郑春霞,丁霜青,陈晓亮,郑雅文.民俗文化旅游动机与文化认同关系研究——以闽南芗剧为例[J].华南师范大学学报(自然科学版),2022,54(5):90-98. |
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| 作者姓名： | 郑春霞 丁霜青 陈晓亮 郑雅文 |
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| 作者单位： | 1.闽南师范大学商学院, 漳州 363000 |
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| 基金项目： | 国家社会科学基金项目21XSH021 |
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| 摘 要： | 为探索民俗文化旅游动机与文化认同之间的关系，以闽南芗剧为例对旅游者展开问卷调查分析。为了把旅游动机和文化认同联系起来，将旅游者满意度选择为二者之间的中介。结果表明:(1)民俗文化旅游动机正向影响旅游满意度和文化认同；(2)旅游者满意度正向影响文化认同；(3)旅游者满意度具有部分中介作用。研究结论有助于深化理解民俗文化旅游者的旅游动机与文化认同的关系，丰富旅游动机和文化认同理论研究，推动和传承旅游目的地的民俗文化发展。
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| 关 键 词： | 文化旅游 旅游动机 文化认同 |
| 收稿时间： | 2022-05-12 |
The Relationship Between Motivation for Folk Culture Tourism and Cultural Identity: A Case Study of Xiangju in the South of Fujian |
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| Affiliation: | 1.Business School of Minnan Normal University, Zhangzhou 363000, China2.Center for Human Geography and Urban Development/School of Geography and Remote Sensing, Guangzhou University, Guangzhou 510006, China3.School of Architecture and Planning, Jilin Jianzhu University, Changchun, 130118 Jilin, China |
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| Abstract: | The relationship between the motivation for folk culture tourism and cultural identity is explored using tourism satisfaction as an intermediary. The questionnaire survey is conducted with tourists who visited Xiangju in the South of Fujian. The following results are obtained. First, the motivation for folk culture tourism is positively correlated with tourism satisfaction and cultural identity. Second, tourism satisfaction is positively correlated with cultural identity. Third, the tourism satisfaction partially mediates the relationship between the motivation for folk culture tourism and cultural identity. This conclusion not only deepens the understanding of the relationship between the motivation for folk culture tourism and cultural identity, enriches the relevant theoretical research, and helps to promote the folk culture development of tourism destinations. |
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