Using association rule mining can find the association from huge amount of data in business or other filed.It provides the important information to decision-making.Applying association rule mining to CRM can deepen the analytic function of CRM.According to the enterprises'needs and the characteristics of cross-selling,a constraint-based FP-growth algorithm is presented after analyzing the constraint-based association rule mining.The application of constraint-based association rule mining in CRM can effectively support enterprises to make merchandise planning.
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张茹 杨志义. 基于约束关联规则挖掘方法的研究与应用[J]. 科学技术与工程, 2007, (4): 625-628. ZHANG Ru, YANG Zhi-yi. Research and Application of Constraint-based Association Rule Mining[J]. Science Technology and Engineering,2007,(4):625-628.