When the current method is used to draw the graph model of the new energy substation, the graph configuration software is not used, which leads to the long time spent in generating the graph model and the low quality factor of the graph model. An integrated generation method of new energy substation graphics and models based on graphic configuration software is proposed. The graphic configuration software is designed by graphic attribute automatic drawing module, primitive model library building module, equipment primitive graphic information saving and expanding module, SSD reading and analyzing module, SSD model and equipment primitive association module and primary equipment graphic drawing module. The inner model graphics and outer model graphics of substation are designed in the graphic configuration software, and the optimization objective function is established. Particle Swarm Optimization is used to solve the optimization objective function. The experimental results show that the proposed method is more efficient, of better quality and of higher practical applicability.